Public Relations is a trending field, ideal for dynamic, creative young people. Studying this discipline equips students with skills in brand building, communications management, event organization, media relations, and crisis handling. Additionally, students gain hands-on experience, work with businesses, stay ahead of digital communications trends, and expand career opportunities in a vibrant environment.
Public Relations opens up a world of creativity and dynamism, equipping students with a solid knowledge foundation and practical skills to master PR, modern communications, crisis management, journalism, event organization... and strategic consulting. With the ability to quickly adapt to societal changes, students in this field are always ready to lead trends and establish themselves in a professional communications environment.
Practice-oriented training
The curriculum blends theory with practice through communications projects, events, media relations... and crisis management. It closely follows digital communications trends by incorporating technology, digital media, social networks,...
Maximum real-world experience
Public Relations students not only study theory but also participate in communications projects, event organization, and internships at businesses, media outlets, and communications agencies...
100% job placement
Thanks to a practice-oriented curriculum aligned with industry needs, students gain real-world experience, early internships, and build strong professional networks. 100% of students secure stable jobs before graduation, entering the job market with a competitive edge.
Chương trình Quan hệ Công chúng tại Đại học Đại Nam được thiết kế với cách tiếp cận thực tiễn mạnh mẽ và hội nhập toàn cầu, nhằm đào tạo các chuyên gia PR hiện đại, thành thạo trong giao tiếp chiến lược, sáng tạo nội dung và làm chủ các phương tiện truyền thông số.
Introduction to Public Relations
Digital Marketing
General Law
Communication Theory
English 1
Applied Informatics
Program Hosting Skills
Business Ethics and Corporate Culture
Vietnamese Culture - Integration and Development
Scientific Research Methods
Basic Soft Skills
Fundamentals of Linguistics and Vietnamese Language
Media Relations
Advertising
English 2
Photography
Advanced Soft Skills
Writing Skills for Public Relations and Advertising
Communication Language
Media Law and Ethics
Introduction to Graphic Design
English 3
Integrated Marketing Communications
Audio Production
Elective 1 (Part IV.2)
Marketing Strategy
Interviewing and Responding to Interviews
English 4
Crisis Management
Elective 2 (Part IV.2)
Videography
Event Organization
Developing Communications Plans
Government Communications
Elective 3 (Part IV.2)
Applied Psychology
Brand Building and Development
Corporate Culture and Internal Communications
Graphic Design for Communications
Elective 4 (Part IV.2)
Graduation Internship
Thesis/Alternative Thesis Module
With the rapid growth of digital communications and digital marketing, the demand for Public Relations professionals is surging. Businesses, organizations, and media agencies are seeking PR specialists, communications officers, event managers, and experts in communications strategy. Graduates of this field have opportunities to work at communications companies, multinational corporations, non-governmental organizations, and startups, with attractive salaries and promising career advancement.
Graduates with a Bachelor’s degree in Public Relations can work in various roles in communications and PR, such as:
PR Specialist: Building and managing communications strategies for brands.
Communications Officer: Managing and developing an organization’s communication channels.
Event Organizer: Planning and coordinating communications events and programs.
Digital Communications Expert: Developing communications strategies for digital platforms and social media.
Content Manager: Creating and managing content for websites, blogs, and social media for businesses.
Crisis Communications Specialist: Safeguarding a brand’s image during crisis situations.
Graduates with a Bachelor’s degree in Public Relations can work at:
Communications companies and PR agencies: Developing communications and PR strategies for brands..
Corporations and large enterprises: Managing image, internal communications, and marketing strategies.
Media outlets, television, and radio stations: Executing communications campaigns, editing and producing content.
Non-governmental organizations and social projects: Building and promoting community campaigns.
Event companies: Organizing and coordinating major events, from conferences to entertainment programs.
Organizations in healthcare, education, and technology: Managing communications and PR for products and services.
Startups and businesses: Establishing brands and communications strategies from the ground up.
PR/Communications Specialist: 8–15 million VND/month (for new graduates).
Digital Communications Specialist: 10–20 million VND/month.
Event Organizer: 8–18 million VND/month.
PR/Communications Manager: 15–30 million VND/month.
Communications/PR Director: 25–50 million VND/month, or higher at large companies or multinational corporations.
Salaries can increase with years of experience, managerial roles, or employment at major organizations and companies.
1/ Method 1: Admission based on 2024 National High School Exam scores.
2/ Method 2: Admission based on high school academic transcripts.
3/ Method 3: Direct admission per the regulations of the Ministry of Education and Training.
C00 (Literature, History, Geography)
C03 (Mathematics, Literature, History)
C04 (Literature, Mathematics, Geography)
D01 (Mathematics, Literature, English)
Register for admission at the website: https://xettuyen.dainam.edu.vn/
Complete the online application form at: http://hosoxettuyen/dainam.edu.vn/
English
Tiếng Việt
