Dai Nam University Brand: Each staff, lecturer, employee and student is a brand ambassador

That is the emphasis of Dr. Le Dac Son - Chairman of the School Council, and also the message that Ms. Cao Thi Hoa - Vice Principal hopes that every cadre, lecturer, staff and generations of students of Dai Nam University (DNU) will imbibe, confidently and proudly carry out to accompany the School in its new development journey.

After the training session on development strategy and action policies of Dai Nam University in the new period, directly taught by Dr. Le Dac Son, all staff and lecturers of DNU entered the second training session: "Dai Nam University Brand".

Ms. Cao Thi Hoa - Vice Principal shared about the communication work of Dai Nam University.

Every employee is a brand ambassador

At the beginning of the training session, Ms. Cao Thi Hoa shared about the role of PR and communication in the journey of building and developing Dai Nam University. Accordingly, she brought to all DNU staff a panoramic picture of the University's communication activities from the day it was first established without a name until today when Dai Nam University has grown strongly and firmly affirmed its reputation and brand on the map of higher education in the country.

“ The media has made a significant contribution to the cause of attracting talent - developing an elite team of human resources; attracting learners, consolidating and firmly building trust and pride in generations of students and parents; attracting domestic and international businesses to cooperate... All of these have helped Dai Nam University rapidly increase in scale and training quality. As a result, after 15 years of construction and development, Dai Nam University has become a prestigious destination for more than 32,000 students; more than 20,000 students have graduated, have a good life and are good citizens; nearly 12,000 students are studying in all majors and training levels of the University..." Ms. Cao Thi Hoa proudly said.

Entering a new stage of development, with the existing foundations, Dai Nam University is confident in continuing to expand the scale and quality of training, but also faces many difficulties and challenges in the context of fierce competition as today. Therefore, in addition to constantly improving the quality of training, communication work must be focused on developing to create a positive environment, connect teachers and students, promote the brand, recruit students...

“Dai Nam University is a common home. Each cadre, lecturer, employee, student of DNU is a brand ambassador. In addition to joining hands to build the school's brand, each staff member must also build a personal brand to affirm their own talents and values; build trust with the school; build trust with students and parents; build trust with society, for the school and for themselves... In particular, together with Dai Nam, detect and handle media crises to avoid false information affecting the reputation and brand of the school...” Ms. Cao Thi Hoa emphasized.

Accordingly, Dai Nam University has been doing a good job of communication work according to the following principles: Do not be indifferent or stand aside; do it with all love and responsibility; share and spread information with all faith and pride in an organization and transparent training environment, all for the benefit of learners...

“I don’t expect everyone to love Dai Nam University 100%, but I hope that 100% of us motivate each other to develop this school and develop ourselves...” Ms. Cao Thi Hoa hopes.

Proud of trust - Dai Nam University brand

Dr. Le Dac Son - Chairman of the University Council directly shared and trained on the strategy of building and developing the brand of Dai Nam University in the new period.

At the training session, Dr. Le Dac Son - Chairman of the University Council shared about the journey of building trust - building the brand of Dai Nam University. At the same time, he established the brand development strategy of the University in the new development stage.

Accordingly, DNU's pride, trust and brand were created and developed through the 15-year journey of building and developing the School based on the following foundations: Training ecosystem focusing on core values; legal basis, recognition from previous State management agencies; confident announcement of the School's responsibilities; system of training facilities; staff, lecturers and employees; convergence of domestic and international strategic partners; foreign joint training programs; international degrees, internationalization of education...

“The brand value of Dai Nam University is worthy of pride: Top 8 first universities to achieve quality accreditation of higher education institutions according to the new set of standards. Many training majors have achieved quality accreditation according to the standards of the Ministry of Education and Training. Received the trust of parents and students in undergraduate and postgraduate training. A university that has established clear goals, visions, and missions from the beginning and especially with a training ecosystem that is different in core values. A university committed to ensuring output standards for learners, with a student employment and startup center. A prestigious university trusted by major foreign partners...” said Dr. Le Dac Son.

Also at the training session, the School's leaders announced the goals and strategies for developing the Dai Nam University brand in the new development phase, aiming to help each cadre, lecturer, employee, and student understand and best accompany the School.

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