Marketing – What do you learn in Digital Marketing? Why should you study Marketing at Dai Nam University?

Marketing (majoring in Digital Marketing) is a strong major of Dai Nam University. During the study process, students are equipped with knowledge of Digital Marketing and are confident in developing their careers in the digital and technological era. Specifically, what does Marketing study? Why should you study Marketing at Dai Nam University? Let's find out through the article below.

The strong development of digital technology and the Internet in recent years has had a strong impact on the process of searching for information and making purchasing decisions of customers. This also encourages businesses to have appropriate transformation, from traditional marketing activities to digital marketing, also known as digital marketing. That is why the Digital Marketing industry is increasingly attracting the attention of young people who are looking for and choosing a career for their future.

What is Digital Marketing?

Digital Marketing is a marketing activity carried out on digital platforms, using electronic devices or the internet to connect with customers. This is done through electronic information channels, social platforms such as: Google, Facebook, Youtube, Email, TikTok... to exchange and communicate with customers instead of traditional marketing methods as before.
Digital Marketing will help businesses reach more accurately the audiences who are interested in their products and services, with fast content delivery time, measuring the effectiveness of marketing campaigns. Along with the increasing number of internet users, the way of implementing Marketing through digital platforms will help the business brand get closer to customers, customers easily recognize the brand through marketing products on Internet platforms.

Many candidates learn and register for admission to the Marketing major (Digital Marketing major) of Dai Nam University at the 2023 Admissions and Career Counseling Day.

What do you learn in marketing?

Digital Marketing is one of the main majors in Marketing, and is also the strength of the Faculty of Business Administration, Dai Nam University. Here, students will be trained in depth to become a marketing staff ready to promptly respond to the needs and suit the general trends of today's society.

When studying Digital Marketing, in addition to the basic subjects that help students have general knowledge about basic marketing, market economics and management issues in businesses, students will be equipped with the necessary knowledge and skills, focusing on their major, notably: Digital Marketing, Content Marketing, Integrated Marketing Communications, Brand Management, Consumer Behavior...

In specialized subjects, in parallel with theoretical learning, students will also practice directly at businesses through projects, marketing campaigns for real products and services. This will help students when graduating to be confident in their knowledge and professional skills to work in the field of Digital Marketing at domestic and foreign businesses.

Marketing major students are guaranteed quality training and learning environment.

Why should you study Marketing at Dai Nam University?

Short study time

• Marketing students study for 3 years (9 semesters). Graduating early also helps students quickly access the labor market, find suitable jobs; have opportunities for early development and promotion, have good income; save hundreds of millions of dong on food, accommodation, and living expenses during university; save time for young people who plan to study for a Master's or PhD.

Training program linked to practice

• Modern training programs equip students with core, updated knowledge. Students are proactive in self-study and can study anytime, anywhere.
• The training program has built a system of matrices that ensure both qualitative and quantitative aspects, referencing the Vietnam National Competency Framework; closely following the reality of society and the needs of businesses.

• The training program is associated with practical experience, practice, and internship at leading marketing companies in the market, helping students gain work experience while still in school.

Training and development of necessary skills

• Students are trained to develop comprehensively in Professional knowledge - Vocational skills - Foreign languages - IT - Soft skills - Standard attitude - Discipline - Lifelong health training habits.

Students are given the opportunity to study and practice in all aspects, anytime, anywhere.

Many internship opportunities, 100% of students are connected with jobs

• The Faculty of Business Administration has been promoting cooperation with leading enterprises in Vietnam such as: Kangaroo Group, Hong Hai Science and Technology Group, Phu Thai Group Joint Stock Company, Orient Commercial Bank (OCB), ... to connect students to practice, intern and recruit.
• 100% of students are connected and introduced to jobs at leading enterprises nationwide with attractive income by the "Student Employment and Entrepreneurship" Center.

A team of good lecturers, dedicated to students

• Lecturers are excellent teachers, PhDs, Masters, practical and dedicated lecturers who have standardized pedagogical skills; have received in-depth training, have experience working at universities, colleges, academies, and have worked and consulted for large domestic and foreign enterprises and corporations.

A team of highly qualified, dedicated and enthusiastic lecturers.

• Guest lecturers: Professors, Associate Professors, PhDs, Masters from prestigious, high-quality universities in Business Administration, Marketing...

Dynamic, modern learning environment, diverse student connection activities

Spacious and comfortable facilities for studying, training and entertainment.

• Modern, dynamic, friendly, and experiential learning environment aimed at comprehensive human development. Every year, students participate in many movement activities and social responsibilities such as: Love Cake, traditional camping, charity, volunteer activities, national defense sports, recycled fashion contest, etc.

Improve health and enhance community responsibility through movement activities.

Boost creativity through recycled fashion design competition.

• Nearly 30 student clubs are active, diverse in genre and form, helping students freely express their abilities and interests, accumulate knowledge and experience, and expand their network of friends.

Improve your health with a unique physical education program and sports: Self-defense, Yoga, Dance...

3 ways to become a Marketing student (majoring in Digital Marketing) at Dai Nam University

In 2024, the Marketing major (major code: 7340115) of Dai Nam University will enroll full-time university students according to 3 admission methods:

- Method 1: Consider 2023 high school graduation exam scores.

- Method 2: Admission based on 12th grade high school transcript (Average score of 12th grade according to the combination of 3 subjects for admission ≥ 18 points).

- Method 3: Direct admission according to regulations of the Ministry of Education and Training and the School.

Marketing admission group (Digital Marketing major)

• A00: Math, Physics, Chemistry
• C03: Math, Literature, History
• C14: Math, Literature, Civic Education
• D10: Math, Geography, English

Register for admission at Website: https://xettuyen.dainam.edu.vn

Fill out the online application at: http://hosoxettuyen.dainam.edu.vn

ADMISSION OFFICE – DAI NAM UNIVERSITY

Address: No. 01 Pho Xom, Phu Lam, Ha Dong, Hanoi

Website: https://dainam.edu.vn ; https://tuyensinh.dainam.edu.vn

Email: tuyensinh@dainam.edu.vn

Hotline/Zalo: 0931 595 599; 0961 595 599; 0971 595 599

>>> REGISTER FOR ADMISSION: HERE

BTT