Public relations profession is "thirsty" for human resources

Public Relations (abbreviated as PR in English) is a new and attractive major, attracting a large number of candidates to take the exam. However, currently, very few universities in Vietnam offer this major. The entrance score for the Public Relations major at the Academy of Journalism and Communication is always at an extremely high level.

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Last school year, the Faculty of Public Relations and Communication (Dai Nam University) enrolled hundreds of students, but still could not meet the huge demand for study of young people who are dynamic, passionate about creativity, and enthusiastic about collective activities.


Graduates of Public Relations have the opportunity to work in all professional media companies, media departments in domestic and foreign enterprises, units and organizations; Newspaper editorial offices, Radio - Television stations...

Many jobs are calling you:

• Organize events, promote company and unit image on media.
• Relationship with press agencies, reporting and writing articles to build company image and promote brand.
• Content management, writing PR articles, editing news articles, developing content and updating website information, internal newsletters, fanpages, social networks, etc.
• Plan internal communications, organize internal events, coordinate care for cultural and spiritual life of employees in the company and enterprise.
• Working as an advertising and marketing specialist at businesses, units and organizations inside and outside the state organization system.
• Professional spokesperson for organizations, businesses...
• Be a MC
• Work as a reporter at press agencies, news agencies, radio stations, television stations...

According to Ms. Pham Thi Bich Phuong, HR Director of Toshiba Japan Co., Ltd., the company always does not recruit enough staff for the PR department. The current PR staff in Vietnam is too small while the demand of business organizations is increasing.

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In many companies, the PR department is invested in quite systematically and appropriately. Mr. Pham Quoc Tuan, Chairman of Viet Uc Finance Group shared: The PR department at our company is located between the General Director's office and the Sales department. This is a very important department of the company. This department not only supports the Sales department to promote sales, but also advises the leaders in the company's public relations. The remuneration for staff in this department is always prioritized by the company's leadership. However, it is still very difficult to recruit staff for this department of the company. Partly because the field of study is still new, partly because young people do not clearly understand the career opportunities in this field.

Faced with the explosive growth of the media technology industry, the issue of freedom of information is exploding, creating a relationship of mutual understanding between the organization and its public is extremely necessary. The role of PR personnel has been clearly enhanced. If in the past many businesses and organizations were still vague about PR, after the storm of media crises that occurred in recent times, awareness has clearly changed.

PR is an art that allows for creativity and passion, attracting the attention of not only many young people but also many employers. This is a great opportunity for those who have, are and will study PR.