Skills to study well in Public Relations and Multimedia Communications

However, when studying these two majors, students must be well prepared in terms of knowledge and skills to meet the requirements of their field of study and work.

First of all, students need to practice their analytical and synthesis skills. Public Relations is a field of study that analyzes social development trends in order to develop appropriate communication "strategies". Therefore, to develop analytical skills, during the learning process, students must regularly update social information to practice thinking, analyzing, synthesizing and making decisions on how to respond to information and events. Similarly, to study Multimedia Communications well, students also need to practice their analytical skills, thereby coming up with innovative and creative ideas to improve work efficiency.

QHCC students practice in groups at the Studio.

Teamwork is a necessary skill for studying many fields and professions, especially Public Relations. Because Public Relations does not take place in isolation. Workers need to be able to work with colleagues to increase work efficiency and achieve goals. Therefore, students need to have the ability to interact between members in teamwork, creating high efficiency in implementing any communication "campaign". In the two majors mentioned above, teamwork skills are more important for students studying Public Relations.

Students of the Faculty of Communication – DNU practice photography.

Practice planning skills, especially for the Public Relations industry. Public Relations is a profession that requires workers to have a long-term vision. It is not enough to just plan for the day, but it is necessary to orient and plan for months, even half a year to work. To acquire long-term planning skills, students need to practice and create the habit of working scientifically and systematically according to the plan. Start with very simple things such as: planning your studies by day, week, month, or even year. The purpose of planning is for students and workers to not miss any work and to complete the set work goals.

Writing is one of the “special” skills required of those working in Public Relations and Multimedia Communications. In fact, the Public Relations industry is closely related to journalism, press releases, reports, even advertising scripts, communication plans, etc. Therefore, students majoring in Public Relations need to constantly improve, supplement their knowledge, and practice their writing skills so as not to be confused or have difficulties when working. In addition, students need to practice creativity and innovation skills to create breakthroughs to study well in Public Relations.

Students of the Faculty of Communication practice writing scripts and conducting interviews.

In fact, writing skills are also necessary for students majoring in Multimedia Communications, but require a higher level of aesthetic talent, love of beauty and sensitivity to life. To study and do well in Multimedia Communications, students need to be equipped with basic knowledge of fine arts and information technology. In addition, students need to have high artistic ability to be able to design images for logos, advertisements, and movies in a creative and attractive way.

Always being innovative, creative, and hardworking is an important factor that requires students to practice to study well in Public Relations and Multimedia Communications or any other field of study. Creativity helps students have a better orientation and innovative thinking when approaching communication and social relations work, especially in conducting advertising and communication campaigns for businesses more effectively. From there, attracting customers for businesses, creating efficiency in connecting the community.

In addition, to pursue a career in multimedia communications, students need to be diligent, patient, and willing to research, learn on their own, and cultivate specialized skills related to 2D and 3D graphic design skills, image processing skills, audio, video, and special effects. At a minimum, students need to be proficient in using at least one or more technology software to serve the work of Multimedia Communications.

Students of the Faculty of Communication – DNU in a thematic activity

It can be seen that the number of students studying Public Relations and Multimedia Communications is increasing. During the course of study, students will be provided with basic and fundamental knowledge of the profession; specialized knowledge, thereby identifying strengths and skills that need to be cultivated to study well.

In order to improve the quality of learning, right from when they are still in school, in addition to the knowledge learned in the textbooks, documents, and guidance from lecturers, students also need to be proactive and ready to prepare well in terms of knowledge and skills to meet the goals and training requirements of the major, and adapt to work after graduation. To have the necessary skills, students can boldly practice, participate as collaborators for units to practice, improve their experience and skills, thereby helping to link theory with practice, improving the effectiveness of the learning process of students./.

Faculty of Communication