Why do Banking and Finance students need to study Marketing?

Posted date 08/07/2023

3.045 view

Posted date 08/07/2023

3.045 view

Marketing plays an important role in the development of businesses in the current 4.0 era. Applying marketing strategies in the field of Banking and Finance is necessary to promote competition. However, there are still many questions: What do Banking and Finance students study Marketing for? Is it necessary to study Banking Marketing?... Let's decode through the article below!

The Banking Marketing course provides learners with theoretical knowledge of marketing in the banking and financial services business.

Understand more about the banking business environment

The Banking Marketing course not only helps students understand the basic concepts and operational processes of marketing in the Banking and Finance industry, but also equips them with the necessary skills to analyze and build effective marketing mix strategies. Thanks to this knowledge and skills, after graduation, students can:

- Understand the Bank's business environment and its impact on marketing activities.

- Master specific marketing tasks such as customer behavior research, market segmentation, target market identification and Bank brand positioning.

- Apply marketing ideas to analyze, form and select marketing solutions for the Bank.

- Apply marketing to sell Banking and Finance products and services.

- Master sales activities and practice advertising and marketing of Banking and Finance products and services.

Dai Nam University students are equipped with knowledge of sales activities in business, advertising practices and marketing of products and services in the Banking and Finance industry.

Studying Banking Marketing helps students understand customer portraits

Ms. Jacqueline Alexis Thng - Marketing consultant of Prophet Group shared: "In the 4.0 era, businesses must focus on investing in brands and understanding customers to survive and develop."

This places an important requirement on students majoring in Banking and Finance, which is that they need to understand their customers and focus on building and branding their products and services.

The Banking Marketing course in the Banking and Finance training program at Dai Nam University will help students meet this requirement and become marketing experts who can actively contribute to the development of the Banking industry.

Employers appreciate candidates with knowledge and skills in Banking Marketing.

Mr. Vu Viet Dung - Chairman of KeyPerson, a leading expert in recruitment and human resources in the Banking and Finance industry, commented: Recently, the recruitment demand in the banking and financial services sector has increased by 10% compared to the time before the Covid-19 pandemic. This proves that the Banking and Finance industry is developing strongly and is in need of human resources with knowledge and skills in marketing. Therefore, the Banking Marketing course in the Banking and Finance training program at Dai Nam University is a great advantage for students.

“Mastering marketing knowledge and skills will help students have many job opportunities in the Banking and Finance industry,” Mr. Dung affirmed.

Mr. Vu Viet Dung - Author of the book "Human resources are a small matter" is currently a consultant of the Faculty of Finance and Banking.

Opportunities and job positions in Marketing in the field of Banking and Finance

The Banking Marketing course in the Banking and Finance training program at Dai Nam University provides students with important knowledge and skills to work in the Marketing field of the Banking and Finance industry. After completing this course, students can seek job positions such as Banking Marketing Specialist, Brand and Marketing Manager, Market Research Specialist, Product and Service Manager, Market Analyst, and many other positions related to analyzing and building marketing strategies in the Bank's business operations.

These positions offer attractive career advancement and income opportunities for graduates and can contribute to the growth of the Banking and Finance industry.

In the context of economic recession, many fields have decreased recruitment demand, but the Banking and Finance industry still has stable growth and has a great demand for human resources.

The Banking Marketing course in the Banking and Finance program at Dai Nam University plays an important role in preparing and equipping students with the necessary marketing knowledge and skills to succeed in the Banking and Finance industry. Mastering modern marketing concepts and strategies will help students gain a competitive advantage in an increasingly competitive business environment. At the same time, the growth in recruitment demand in the banking and financial services sector also creates many job opportunities for students after graduation.

After graduating, students working in the field of Banking and Finance have great opportunities for promotion as well as increased income if they possess knowledge of Banking Marketing.

4 ways to become a student of Finance - Banking at Dai Nam University

In the 2023-2024 school year, the Banking and Finance major (major code: 7340201) of Dai Nam University will enroll 150 full-time university students according to 4 admission methods:

Method 1: Use the results of 03 subjects from the high school graduation exam results according to the registered combination for admission consideration.

Method 2: Use the results of 03 subjects from the 12th grade high school study results according to the registered combination for admission consideration.

Method 3: Direct admission according to regulations of the Ministry of Education and Training and the School.

Method 4: Admission of foreign high school graduates.

Fill out the online application at: http://hosoxettuyen.dainam.edu.vn

Finance - Banking admission group

A00: Math, Physics, Chemistry

C01: Math, Physics, Literature

C14: Math, Literature, Civics

D01: Math, Literature, English

ADMISSION OFFICE – DAI NAM UNIVERSITY

Address: No. 01 Pho Xom, Phu Lam, Ha Dong, Hanoi

Website: https://dainam.edu.vn ; https://tuyensinh.dainam.edu.vn

Email: tuyensinh@dainam.edu.vn