Why is Public Relations never out of fashion?

Posted date 29/08/2021
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Posted date 29/08/2021
2.347 view
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Since the Public Relations (PR) industry has developed professionally in Vietnam, PR is still one of the hottest keywords in searching and choosing a career for young people. So, why is PR never out of fashion? The answer will be in the article below.

All businesses need human resources in the public relations industry.

Public relations are understood as activities to establish, manage and maintain good relationships between organizations/individuals and public objects, creating unique values to "win" love and support from the public.

In the context of globalization and fierce competition as today, every organization/individual who wants to survive and develop must always strive to create different values to affirm its reputation and brand. Communication activities, including public relations, are extremely powerful weapons that every organization/business/individual needs.

The scope of QHCC's activities covers all government organizations, non-governmental organizations, domestic enterprises, transnational corporations, individuals who are famous: politicians, businessmen, singers, actors, ... or even each individual has the need to build their own brand.

QHCC – DNU students organized an event for the Faculty attracting a large number of students from inside and outside the school to participate.

Public relations practitioners play a very important role, helping businesses easily reach their target audiences through corporate activities and events and the support of media channels such as newspapers, radio, television, internal websites and social media platforms...

Diverse jobs, attractive income

Students majoring in Public Administration will have many job opportunities with attractive salaries.

* PR Specialist job group in organizations/enterprises

PR specialists are often in charge of tasks such as: Press relations, internal relations, event organization, community relations, editing content of published products, supporting marketing activities: producing advertising products, editing content, etc. at agencies, state and private enterprises, economic and international organizations, and social and non-governmental organizations...

*Group of professional jobs in professional communication companies (PR Agency)

With professional media organizations, you can take on one of the following positions: Consulting/Content/Event organization/Press relations/Contracts, business... with the task of jointly implementing Public Relations projects for customers. Customers are individuals/organizations who want to organize/produce professional, large-scale and highly specialized media products/services.

* Job groups in press agencies

Students can be confident in the roles of: TV MC, reporter, editor, scriptwriter, etc. in press agencies such as: magazines, print newspapers, online newspapers, radio stations, television stations.

MC Phuong Trang - Former student of QHCC at Dai Nam University as MC of National Assembly Television

Through a survey of over 500 students majoring in Public Relations who graduated from Dai Nam University, 98% of students after graduation have chosen a job in their major with an average starting salary of 8-10 million. After 2-5 years, the average salary is 15 million, with over 5 years of experience, many students have a good income, over 20 million, with good positions in the organization such as: Head of Communications Department, Head of Internal Communications Team, TV MC...

Become a confident, dynamic young person with extremely sharp and perceptive thinking

Studying QHCC, you will become a confident, dynamic person with extremely sharp and sensitive thinking. This industry not only requires in-depth knowledge of communication but also requires many additional skills such as: MC skills, photography skills, filming skills, ... to be able to self-produce and evaluate multimedia products.

In addition, students studying this major also need soft skills such as: Communication skills, persuasive presentation skills, teamwork skills to help you become a dynamic, disciplined and highly adaptable person in all environments. Therefore, it requires a training program that combines knowledge and appropriate complementary skills.

Dynamic and creative students of the Faculty of Public Administration, Dai Nam University

However, you should never think that if you are not an active and confident person, you cannot study Public Relations.

With a scientific and superior training path, students of the Public Administration major at Dai Nam University will be exposed to knowledge with modern practical methods. With a personalized approach, students are given specific guidance, and you will gradually transform and become a confident, dynamic person, capable of public speaking, creative thinking, and sensitive in receiving and analyzing information.

Build a broad and rich relationship base

QHCC means that you have to build a network of close relationships with many target public groups, from the press, businesses, investors, government agencies, customers... Therefore, you can also expand your personal relationships with famous people to connect, exchange and learn many interesting things. Especially suitable for those who have a good foundation, qualities and communication skills to establish relationships and create an ecosystem of sustainable relationships of your own.

Students of Public Relations Department – DNU at the Year-end party of the Faculty of Communication's partner company

With the selection of the most outstanding lecturers in the field of PR communication and a uniquely designed and impressive training curriculum, DNU QHCC students are equipped with in-depth foundational knowledge and important skills of a media worker. At the same time, with a practice ratio of 60% of the course duration, students will be "hand-held" by lecturers who are experts in communication, journalism, and PR who directly teach such as: Message building skills; Report writing and speech writing skills; MC skills; Conference and seminar organization skills; News writing and PR article writing skills; Press release writing skills...

With the above outstanding characteristics, Public Relations is considered by experts to be an industry with lasting popularity in the future for many years to come.

Thanh Hue

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